To explore consumer preferences and perceptions regarding texture (creamy vs. looser) and fragrance in moisturizer products, as well as investigate consumer habits related to moisturizer application.

The current Tiny Docs website needs an onboarding and registration process so users can successfully create personalized portals and profiles based on their children’s health needs, while also incorporating incentives to encourage Tiny Docs parents to share their experience.

Hikers need a platform that provides consistent community updates on trail conditions, appropriate gear lists, and a way of connecting with like-minded individuals on the hiking trail, so they can improve their overall experience.