Redesigning the Parent Experience for Tiny Docs
Project Scope
Client: Tiny Docs
Timeframe: 3 Week Sprint
My Role: UX Researcher
Team: Ricky P. (Project Manager, Allinson C. (UX Designer, Kexin J. (Lead Designer, Sunny W. (Client)
Research Methods: User Interviews, Usability Testing, User Personas, Market Analysis, Journey Map
Tools: Figma, FigJam Google Forms, Slack, Trello
Empowering Health Education for Families
Tiny Docs is an interactive educational platform dedicated to simplifying health-related topics for children and parents. Through engaging content and interactive experiences, TinyDocs empowers families with age-appropriate information, breaking down complex medical terminologies in an accessible manner.
Our collaboration
As a user experience researcher, I collaborated with Tiny Docs alongside a project manager, UX designer, lead designer, and client to enhance their platform. Our mission focused on building a seamless sign-up and log-in process for parents, leading to a parent portal. We aimed to introduce features for personalized content based on a child's specific health concerns, implement a referral system to incentivize community growth, and develop a parent portal for tracking child activities.
The Problem
Sarah often feels frustrated after taking her daughter Emma, who suffers from severe asthma, to the doctor. Describing Emma's health in simple terms for her daughter proves challenging. Online resources offer little help as they lack the customization Sarah needs. She longs for a simpler way to understand and communicate Emma's health needs.
Our Solution Goals
The current Tiny Docs website needs an onboarding and registration process so users can successfully create personalized portals and profiles based on their children’s health needs, while also incorporating incentives to encourage Tiny Docs parents to share their experience.
1. Enable parents to manage age-appropriate content settings for their child.
2. Allow Tiny Docs parents to customize content based on their child's interests and health needs.
3. Offer incentives to motivate Tiny Docs parents to share their experience.
Market Analysis and User Research
Our market analysis involved comparing features utilized by various children’s educational platforms. This process informed our approach to user interviews, fostering curiosity about the key features users prioritize when selecting a preferred platform.
KEY Insight: Breadcrumb Nav Bar
During our competitive analysis, we observed the breadcrumb navigation bar. This prompted us to investigate if users would be less receptive to a customizable sign-up process when provided with a clear understanding of the steps involved.
Affinity Mapping and User interviews
We engaged in-depth interviews with six parents of children aged 1-12 years old to explore their preferences regarding children's educational platforms. Through these discussions, we uncovered valuable insights into platform effectiveness and encountered various challenges. Utilizing affinity mapping, we meticulously organized our findings to identify recurring patterns and themes.
Interview Questions
1. Have you used platforms to educate your children? What do you like about them?
2. How do you communicate health information to your children?
3. What are features that you think would be helpful in the onboarding and registration process?
4. What incentives would encourage you to start a membership?
5. What additional content would you like to see on the Tiny Docs platform?
Insights
“I appreciate when incentives are offered”
“I’d like to have age-appropriate content”
“I use different platforms to educate my children”
“I want the onboarding process to be clear and feasible”
“I expect certain features when creating a parent portal account”
User Journey Mapping: Insights from Tiny Doc’s Website
Parents discover Tiny Doc's website through word of mouth, but encounter loading errors during account registration, leading to frustration. Despite the platform's potential benefits, such as customizable health topics, inaccessible features hinder their engagement.
Parents engaged with Tiny Doc's website, completing registration, exploring plans, and accessing the parent portal.
Despite a loading error, we identified issues with account registration, indicating a need for clearer onboarding guidance.
Enabling platform sharing could enhance user engagement, especially for those seeking child health information.
Our goal is to position Tiny Docs as a trusted resource. Customizable health topics offer users tailored access to relevant information.
User Persona: Anne, the Health-Conscious Teacher Mom
Anne, a health-conscious mother and teacher, represents parents seeking simplified medical information for their children. Her story highlights the role of user personas in guiding product design to meet diverse parental needs. Understanding Anne's challenges allows us to tailor solutions that offer engaging resources for parents navigating their child's health journey.
Low-fidelity wireframes served as foundational blueprints in our design process, reflecting insights gathered from user research. By presenting simplified outlines of the user journey, we aimed to align our designs with user expectations and needs. This approach emphasized the importance of integrating user insights early in the design phase.
Low-fi Wireframes
Log in/Sign up Screen
Select Parent
Plan/Pricing Selection
Add Child’s Profile with age
Personalize with health topics
Refer a parent screen pop up
Usability Testing Insights
Usability testing is pivotal in understanding how users interact with Tiny Docs. For example, participants encountered challenges such as errors in signing up and difficulty referring other parents, yet appreciated features like informative pop-ups and clear navigation aids. These findings highlight the importance of refining Tiny Docs to ensure a seamless user experience, addressing usability issues and enhancing functionality based on real-world user feedback.
Task 1: You're a parent looking to register an account on the Tiny Docs website.
Task 2: Refer another parent during the registration process.
***Tested on 4 participants
Problems
Unable to refer a parent due to inability to see text on pricing plan page
Users wanted to skip personalization
Expected account to be created after sign up
Solutions
Remove parent link from pricing plan page
Change the wording "create account" to "submit" on sign up page
Offer a skip button on create profile/Topics
Next Recommended Steps
Enhance onboarding with a video demo showcasing portal functionality for parents before sign-up.
Develop high fidelity wireframes for detailed usability testing to inform iterative improvements.
Business Impact
Our research-driven enhancements to Tiny Docs' platform, such as a seamless sign-up process, personalized content features, and a referral system, are designed to drive user engagement and community growth. By prioritizing user preferences and optimizing usability, we aim to create a supportive environment where families can easily access customized health education resources. This approach not only supports our mission-driven goals but also enhances profitability through increased user registrations and referrals, fostering sustainable business expansion.
Conclusion
In collaboration with Tiny Docs, our focus on user experience research has been pivotal in refining the platform's onboarding process and enhancing user engagement. Through in-depth user interviews and journey mapping, we identified critical insights and challenges that guided the development of personalized features and a user-friendly parent portal.
Moving forward, our commitment remains steadfast in continuously improving Tiny Docs to empower families with accessible health education resources, ensuring every parent like Sarah finds simplicity and empowerment in managing their child's health.